BBC Radio Cumbria is the BBC’s local radio station serving the county of Cumbria. It broadcasts on FM, AM, DAB, digital TV and via BBC Sounds from studios in Carlisle.
According to RAJAR, the station has a weekly audience of 93,000 listeners and a 8.6% share as of September 2021.
The county of Cumbria, from which the station takes its current name, was not created until 1974. Radio Cumbria began service on 24 November 1973 as BBC Radio Carlisle and could be received across most of the former county of Cumberland.
The station adopted its current name shortly before its tenth anniversary in May 1982, when its service was expanded to cover the whole of the administrative county of Cumbria, namely:
the former counties of Cumberland and Westmorland
the former exclave of Lancashire “North of the Sands”
the small area of the former West Riding of Yorkshire, around Sedbergh and Dent, that had been moved from Yorkshire into Cumbria.