BBC Radio Ulster
BBC Radio Ulster (Irish: BBC Raidió Uladh) is a Northern Irish radio station owned and operated by BBC Northern Ireland, a division of the BBC. It was established on New Year’s Day 1975, replacing what had been an opt-out of BBC Radio 4.
It is the most widely listened to radio station in Northern Ireland, with a diverse range of programmes, including news, talk, features, music and sport. In the Q3 2021 RAJAR survey, the station had 517,000 weekly listeners, with total weekly listening hours of 5.5 million, beating its main local rivals (Cool FM, Downtown Radio, Downtown Country, U105, and Q Radio) on both of these metrics and, logically therefore, average weekly hours per listener (10.64). When taken together, the Bauer-owned stations (both Downtown stations and Cool FM) had higher total audience and listening hours per week, but lower average weekly hours per listener. The station had 135,000 more weekly listeners than its equivalent in Wales, BBC Radio Wales, despite serving a RAJAR population 1.1 million smaller. The station had the highest percentage reach and listening share, per corresponding survey area, of any BBC local, nations or national radio station, at 34% and 19.9% respectively.