BBC Radio Wiltshire is the BBC’s local radio station serving the English county of Wiltshire. It broadcasts on FM, DAB, digital TV and via BBC Sounds from studios at Prospect Place in Swindon.
According to RAJAR, the station had a weekly audience of 70,000 and a 2.6% share as of September 2021.
The station was launched as BBC Wiltshire Sound on 4 April 1989, with its main studios and headquarters in Prospect Place, Swindon. The station was not initially titled ‘BBC Radio Wiltshire’ because at that time its competitor GWR owned the trademark of ‘Wiltshire’ and ‘Radio’ in whatever combination.
The first presenter heard on air was Paul Chantler. The early logo of the station featured the White Horse at Westbury. BBC Wiltshire Sound had a reputation for solid local programming focusing on news and information.