Heart began broadcasting in the West Midlands on 6 September 1994 as 100.7 Heart FM, becoming the UK’s third Independent Regional Radio station, five days after Century Radio in North East England, and Jazz FM North West.
The first song to be played on 100.7 Heart FM was Something Got Me Started by Simply Red. Its original format of “soft adult contemporary” music included artists such as Lionel Richie and Tina Turner. Reflecting this, its early slogan was 100.7 degrees cooler!
Heart 106.2 began test transmissions in London in August 1995, prior to the station launch on 5 September. This included live broadcasts of WPLJ from New York City.