Heart 90s is a national digital radio station owned and operated by Global as a spin-off from Heart. The station broadcasts from studios at Leicester Square in London. Launched on 29 August 2019, Heart 90s is a rolling music service playing non-stop “feel good” music from the 1990s. It has its own dedicated live breakfast show, hosted by Kevin Hughes, 6–10 am on weekdays. At other times, the station is mostly an automated service. The first song played on the station was Wannabe by the Spice Girls. On 12 November 2019, the station launched on Sky channel 0217, following sister station Heart Dance launching on there a month earlier.